Leading the Examined Live

Once again Patagonia inspires us to be better at what we do. They have an internal program called "leading the examined life", now they've added "the footprint chronicles" where their customers can watch the life of four of their products. We love this company. Here's a blurb from their site:

"Every one of us does things in the course of a day that adversely affect the health of the planet. We don’t decide to, we just don’t give it a thought.
Surprising, though, how many habitual practices we can – and do – change once we give them some thought. We can all name environmental habits we’ve changed and more we intend to. This has to be done, and more often by more of us. The impact of an unexamined life is far more serious than it once was – deadly so.
Here we’ll examine Patagonia’s life and habits as a company. The idea is to give more of our practices some air and thought, and to change habits often played out on an industrial scale, with concomitant effects. We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit."

We are eager to follow suit! Click here to see more
http://www.patagonia.com/web/us/patagonia.go?assetid=23429

Peace,
Nedra